How it works:
- Tricks: not providing an appraisal, bait and switch of a high quality gemstone to a flawed one, synthetic gemstones or gemstones of lower grades than advertised.
Places to beware:
What to do:
- Learn how to separate the wheat from the chaff, or only visit licensed, reputable shops (e.g. Kay’s Fine Jewelry, Little Switzerland, Shiva’s, etc).
- If a price is too good to be true, it is.